The technology boom has done lots for movie studios who use CGI and hi-tech filming equipment to shoot scenes which previous filmmakers couldn't even have dreamed of. However, that same tech also hurts studios as fans use their own devices to secretly ...and more »
The technology boom has done lots for movieÂ studios who use CGI and hi-tech filming equipment to shoot scenes which previousÂ filmmakers couldnâ€™t even have dreamed of. However, that same tech also hurts studios asÂ fans use their own devices to secretly record movieÂ trailers at events like San Diego Comic Con. This year, though, it looks like some new technology will prevent sneaky fans from recording illegalÂ videos in Hall H.
While thereâ€™s no details on what this new tech couldÂ be, director James Gunn casually mentioned its existence in the comment section of one of his manyÂ FacebookÂ posts. Yesterday, Gunn posted an old photo of himself on the set of Guardians of the Galaxy Vol. 2 with Chris Pratt. The director posted the photo with short message overlaid on top of it in blocky orange letters, reading: â€œ300 Days Until GotG Vol 2.â€
However, in the comments, Gunn let it slip that SDCC would be using new tech this year to combat camera-friendly fans. When a fan asked Gunn if he knew when hisÂ filmâ€™s teaser trailer would be released, Gunn wrote, â€œWell, you might see something if you're in Hall H on July 23 with me and the Marvel panel. Or if someone secretly films that - which is less likely to happen because of new technology, but I still know sometimes happens - then you'll see it right after. If not then, it will be a short while.â€
Gunn then explained the teaser's official delay wasÂ due to unfinishedÂ VFX, but even without those graphics, Marvel Studios is ready to tease videoÂ during its SDCCÂ stage. However, fans attending the presentation in Hall H shouldnâ€™t expect to get footage of the filmâ€™s trailer shouldÂ it pop up as planned. The conventionâ€™s panelsÂ will be loaded with security whoâ€™re on the lookout for filming fans, and even if they could grab video of the sneak-peek, this tech might somehow make it unwatchable.
Fans are already speculating about what the tech might do. For instance, will it scramble the video images? Distort color or sound? At the moment, no one exceptÂ for the convention itself knows what the new technology will be doing to protect exclusive movie trailers fromÂ SDCC attendees.
One thing is for sure, though: If fans can't film, they better be taking good notes. If they canâ€™t grab any video, theyâ€™ll want to makeÂ sure they can write some detailed descriptions about whatever trailers they do see.
Comic Con International: San Diego