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Why the Age of Lifestyle Innovation is Upon us

July 11,2018 15:14

When we talk about analysing lifestyle innovation, it is worth understanding that there have been a multitude of innovators who despite not deserving the recognition they warranted, continued to march on till the society turned different and started ...



Be part of an important thought leadership session on the Age of Lifestyle Innovation at the Entrepreneur 2018 Show on July 16-17 at the JW Marriott, New Delhi.
Image credit: Entrepreneur India

July 11, 2018 2 min read
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Modern-day life is just not about absorbing effective thoughts, but is also about effectively implementing them such that lifestyle innovations could be brought about to cause a revolution of sorts as far as becoming “smarter” in all aspects is concerned.
Lifestyle innovation is pure
Today, companies viz Flipkart, Amazon, Swiggy, and more have contributed to lifestyle innovations by contributing to aspects bringing about changes in the way people think whilst simplifying their lifestyles. Also, brands are now looking at striking a fine balance between themselves and consumers not only for sales but also to actually analyse potential impact areas.
Consumer-focussed companies are mushrooming today and hold promise when it comes to driving next-gen change just like Flipkart, Infosys, and more. The key aspect here is to think ahead of times.
Hence, it becomes imperative to understand the DNA of a consumer company to decipher lifestyle innovation revolution.
Decoding Innovators
When we talk about analysing lifestyle innovation, it is worth understanding that there have been a multitude of innovators who despite not deserving the recognition they warranted, continued to march on till the society turned different and started showing signs of inculcating lifestyle innovations both from a personal as well as brand viewpoints.
The key is to have industry insiders share information which could positively impact brands as well as consumers to build relationships that could be used as catalysts for players within the industry to get people to innovate on their needs. This could lead to multiple iterations of lifestyle innovations.
There exists an opportunity
To explore how lifestyle innovation could be brought about, and why it is upon us now even unbeknownst some times, register to attend an all important panel discussion where leading names viz Kanwal Singh (Managing Partner, Fireside Ventures), Prasad Vanga (Founder and CEO at Anthill Ventures), Gaurav Sachdeva (Managing Partner, JSW Ventures) , and more; offer thought leadership and industry information.  This panel discussion takes place at the Entrepreneur India 2018 Show on July 17 at JW Marriott New Delhi.
Register and get to know more about the event here - https://www.entrepreneurindia.com/congress/.

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