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Why Pokémon GO Is Good For Data and Great For Business

July 15,2016 21:09

As I type, Pokémon GO is drawing flocks of smartphone-wielding teens and young adults to unconventional locations across the country. The app-based augmented reality game is being hailed as everything from a fitness breakthrough to a sign of the end ...



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Nintendo isn't the only company raking in the dough after the launch of Pokemon Go.

New York pizzeria L'inizio Pizza Bar saw sales rocket up 75 percent this weekend after its manager, Sean Benedetti, spent $10 to have a dozen Pokemon lured to the location, according to the New York Post.

"We had people come down, sit down and get a couple beers and play the Pokemon game," Benedetti told the Post.

L'inizio Pizza Bar isn't the only business utilizing the Lure Module, a device bought through the Pokemon app that will attract Pokemon for 30 minutes. Twitter users reported numerous restaurants utilizing lures to bring in customers.

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Of course, not all businesses are jumping on the bandwagon.

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Read the full report from the New York Post.

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