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UK Cinema Pranks Audience by Playing 20 Seconds of 'La La Land' Before 'Moonlight' Screening

March 02,2017 19:08

Before a screening of Moonlight (which rocketed up the U.K. box office following its Academy Award win), the cinema "accidentally" played 20 seconds of La La Land — before swapping over. "It wasn't the actual feature film, but a few seconds from a ...



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'La La Land'

It may have been the biggest Academy Awards mess-up in history, but for those either not PricewaterhouseCoopers accountants or involved in the show's production, Sunday night's best-picture snafu was the inspiration for some major comedic reactions. 
Amid the numerous memes and clever uses of Photoshop, arguably the most elaborate response came from London, where staff at the Rio cinema in the district of Dalston spied an opportunity for some Oscar-based japes. 
Before a screening of Moonlight (which rocketed up the U.K. box office following its Academy Award win), the cinema "accidentally" played 20 seconds of La La Land — before swapping over. 
"It wasn’t the actual feature film, but a few seconds from a teaser trailer," the Rio's duty manager told Time Out magazine. "Then we shut it down, and did a bit of fumbling to make it look like we made a mistake."
Thankfully, the audience got the gag and reportedly broke into laughter and applause.
Bravo, Rio!

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