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Tottenham to cash in on video games

May 14,2017 04:18

People playing video games for prizes. Mainly 'shoot'em up' games but eSports encompass everything from FIFA (the football game) to strategy and combat. The biggest events see individuals or teams competing on stage in arenas to paying crowds of up to ...


Tottenham are hoping to earn up to £3million per event at their new stadium 
Spurs' executive director Donna-Maria Cullen has confirmed that the club want to bring a wide range of non- football action to their new £800m home 
The stadium, due to open next year or by 2019-20 at the latest, will include a retractable pitch to allow NFL games and concerts 

Published: 22:30 BST, 13 May 2017 | Updated: 00:21 BST, 14 May 2017

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Tottenham are hoping to earn up to £3million per event at their new stadium by 2019 simply from staging video game tournaments.
Spurs' executive director Donna-Maria Cullen has confirmed that the club want to bring a wide range of non- football action to their new £800m home, including lucrative major eSports events.
The stadium, due to open next year or by 2019-20 at the latest, will include a retractable pitch to allow NFL games and concerts, and the club want the new White Hart Lane to become a go-to venue for eSports as the craze takes off in the UK.

Chairman Daniel Levy is determined to turn Tottenham Hotspur into a global superpower

As our panel explains, eSports are video games played by professionals. Big events regularly attract crowds of 50,000-plus in the US, Germany, Poland and across Asia.
Tickets for major tournaments in the US typically sell for between £20-£100 a head.
Tottenham's new stadium will be able to hold 60,000 fans for non-sporting events, including a VIP capacity of 8,000.
Spurs could realistically generate up to £2.5m from ticket sales per event, with 50,000 'normal' tickets at up to £30 and the balance sold as high-priced corporate seats. Tottenham could also generate between £500,000-£1m per event from sponsorship deals, catering and merchandise sales, plus additional commercial spin-offs. 

Spurs have released images of the ongoing construction work involved at their new ground

Tottenham have received approval to bump the capacity of their new stadium to 61,559

Just what are eSports? 

People playing video games for prizes. Mainly 'shoot'em up' games but eSports encompass everything from FIFA (the football game) to strategy and combat. The biggest events see individuals or teams competing on stage in arenas to paying crowds of up to 60,000. The 'action' is either televised or streamed live to global audiences of tens of millions. The biggest events have prize funds of $20m and more viewers than some major sports such as NBA basketball. From 2022 eSports will feature at the Asian Games.

'We have looked at a vision for the club and stadium,' Cullen told a sports business conference last week. 'We are bringing the NFL over here. One of the reasons was to create something more significant [than just a football club] in Tottenham, in order to kick-start the regeneration of the area.
'The sliding pitch we are installing means we will be able to host more concerts and other events. The NFL has driven up standards in our stadium. We will have new audiences coming into the stadium. 
The football stadium will be available to watch eSports, which regularly attract crowds of 50-60,000 spectators in Korea and the US, and could prove to be another opportunity to monetise the structure.'
Manchester City and West Ham are among the Premier League football teams that already have eSports players on their books — people who represent the club at eSports events, playing video games. 
An increasing number of sports teams from European football leagues in the Netherlands (Ajax and PSV) and Germany (Schalke) to NBA basketball teams in the USA (Philadelphia 76ers) have eSports teams, hoping to reach the hundreds of millions of fanatical video game players in the world and attract them to follow 'real' sport. 

There is a 10-year deal to play at least two regular NFL season matches at the new ground

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