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Time Inc.'s Entertainment Weekly Launches EW PopFest, the Ultimate Pop Culture Event, in Los Angeles October 29 ...

July 18,2016 20:17

NEW YORK--(BUSINESS WIRE)--Time Inc.'s (NYSE:TIME) Entertainment Weekly will present EW PopFest on October 29 – 30, 2016, at The Reef located in downtown Los Angeles. EW PopFest is the latest consumer event to be produced by INVNT, the live ...and more »


NEW YORK--(BUSINESS WIRE)--Time Inc.’s (NYSE:TIME) Entertainment Weekly will present EW PopFest on
October 29 – 30, 2016, at The Reef located in downtown Los Angeles. EW
PopFest is the latest consumer event to be produced by INVNT, the live
media agency which Time Inc. acquired last year. EW PopFest will be the
first and only entertainment festival to feature multiple media
platforms under one roof, including appearances and performances by
A-list talent across movies, TV, music, gaming and books. EW PopFest
furthers the brand’s commitment to live consumer events including last
month’s kick off of a multi-year partnership between EW and the ATX
Television Festival and the debut of Entertainment Weekly’s Con-X, a new
unique experiential oasis for Comic-Con fans at this summer’s Comic-Con
International in San Diego, July 21-24.

“EW PopFest is the latest example of the exciting brand extensions
taking place at Entertainment Weekly,” said Rich Battista, President of
the Time Inc. Entertainment & Sports Group and Video. “These live events
build and expand on the brand’s pillars of TV, movies, music and books,
offering consumers and marketing partners dynamic interactive
experiences from the most trusted source in entertainment and further
accelerates Time Inc.’s goal of becoming a globally recognized force in
live media.”

EW PopFest’s line-up will include appearances from James Corden, the
host of CBS' The Late Late Show, a live performance by pop
superstar Nick Jonas, discussions with Oscar-winning actress and
director Jodie Foster, and Emmy-winning showrunner Ryan Murphy and
friends. Attendees will have an opportunity to see first-look footage
and special guests from Sony's Dark Tower, a reunion with the
cast of Happy Endings performing a never-before-seen episode, the
cast of The CW's Crazy Ex-Girlfriend performing their musical
mashups live, and a conversation between husband-and-wife YA superstars
Tahareh Mafi (Shatter Me) and Ransom Riggs (Miss Peregrine's
Home for Peculiar Children). The weekend will conclude with a 20th
anniversary Scream celebration including a Wes Craven tribute,
followed by an outdoor screening of the film. Additional programming
will be announced in the coming weeks.

Entertainment Weekly’s curatorial talents will be brought to life as a
two-day festival with a mix of pop culture related events including live
music, film and television screenings, talks with talent and creators
including actors, TV showrunners, film directors, videogame designers,
authors and more. EW PopFest will offer an unforgettable immersive
experience for fans, celebrities and brand partners. With a built-in fan
base and millennial draw, EW PopFest will attract cross-generational
attendees, tapping into Entertainment Weekly’s combined audience of 28
million loyal, engaged fans. This highly interactive celebration of pop
culture will engage consumers with innovative live and digital
experiences, setting a standard no other festival can challenge.

EW PopFest will take place at The Reef, located at 1933 S. Broadway, Los
Angeles, CA 90007, in downtown Los Angeles. A detailed schedule of
events along with additional confirmed talent will follow. For more
information and to purchase tickets, go to: http://ewpopfest.com/

ABOUT TIME INC.

Time Inc. (NYSE:TIME) is one of the world's leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple, and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.

ABOUT ENTERTAINMENT WEEKLY

Entertainment Weekly is your all-access pass to Hollywood’s most
creative minds and most fascinating stars. The magazine was launched by Time
Inc. in 1990 and is America’s leading consumer publication in the
entertainment category, with a guaranteed circulation rate base of 1.5
million and a combined audience of almost 28 million loyal, engaged
fans. Each day, EW.com
publishes a myriad of featured stories, blog posts, TV-recaps, original
videos, film reviews and photo galleries. In April 2015, the
PEOPLE/Entertainment Weekly Network reached #1 in its competitive set
with 56.4 million unique visitors and during the same month, EW.com
desktop, tablet and mobile growth hit an all-time high of 19.9 million
combined unique visitors. Entertainment Weekly is the first to
know about the best in entertainment. With sharp insight, unparalleled
access and a trusted voice, EW keeps readers plugged into pop culture.
This is where the buzz begins.

Entertainment Weekly is also available on the iPhone®, iPad®,
Apple News App, NOOK Colorâ„¢, HP Touchpad, Kindle Fire, Next Issue, and
select Androidâ„¢ devices. On social media, join the Entertainment Weekly
community on Facebook,
Twitter,
Instagram,
Pinterest,
Tumblr
and Google
+.

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