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The challenge of selling technology experiences

July 08,2016 19:16

I mention this now because this same challenge confronts a number of other technology product categories today, and that's the difficulty of selling what is ultimately an experience rather than a product. There are at least three categories that come ...

The challenge of selling technology experiences - Recode

Simply seeing a connected lock, doorbell camera or smart thermostat in a box on a shelf at your local Best Buy likely won’t do it, no matter how attractive the packaging.

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Jan Dawson

Jul 8, 2016, 10:00a

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