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TGI Fridays has new menu items: review

June 25,2018 00:18

TGI Fridays is overhauling its entire menu, with plans to have replaced or improved 100% of items by the end of 2018. A trip to the chain shows that some of the ...and more »

TGI Fridays has new menu items: review - Business Insider

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TGI Fridays has made some major changes — including when it comes to mozzarella sticks.
Hollis Johnson/Business InsiderTGI Fridays is overhauling its entire menu, with plans to have replaced or improved 100% of items by the end of 2018.
A trip to the chain shows that some of the changes are not the improvements that TGI Fridays desperately needs.
However, the power of one particular appetizer reveals a reason to hope for the future of Fridays.

TGI Fridays is making some major changes.
In February, the chain announced it had reached the halfway point in its efforts to completely revamp its menu — a mission it plans to complete by the end of 2018. At that point, the chain had rolled out 30% new menu items and improved 20% of its existing options.
According to CMO Stephanie Perdue, Fridays is "stepping away from casual dining."
"I think it's all about returning to the roots of Fridays," Perdue told Business Insider. "We started as the original singles' bar in New York City."
Fridays is eager to escape the sales slump that has forced casual-dining chains like Chili's and Applebee's to close dozens of locations. Many sit-down casual-dining chains have been hit hard in recent years, as millennials have gravitated towards quicker and less expensive options.
In an effort to see if Fridays had been successful in its mission, Business Insider bravely ventured to a New York City location. Here's what it's like to visit TGI Fridays as the chain struggles to turn business around:

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We visited a Fridays nestled within the Financial District in New York City.

Hollis Johnson/Business Insider

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We started off our meal with a Fridays classic: the Best Fridays Margarita (BFM). It may be the best Fridays has to offer, but the marg is certainly not making any "best margaritas" lists. We still finished our drinks, of course.

Hollis Johnson/Business Insider

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Apps are Fridays' crowning glory. So we ordered an array, in the form of the Classic Fridays Combo.

Hollis Johnson/Business Insider

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The potato skins were a hearty starter — they're basically a half of a potato topped with cheese and bacon. The cheese didn't really melt into the starchy potato as much as one would hope. Still, this appetizer could basically double as a (carb-loaded) meal, so we can't complain that much.

Hollis Johnson/Business Insider

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In many ways, they were more like chicken nuggets than a real boneless wing experience.

Hollis Johnson/Business Insider

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