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Summer at the cinema: Theaters offer summer movie options geared toward children, families

July 08,2016 03:14

Water Gardens Theatres is offering its Summer Kids' Movies series through the end of the summer. SCERA Center for the Arts, located in Orem, hosts the Cinema Series, which shows two family friendly movies geared toward teens and children each week.



When Michael Daniels was a child, his mother made sure not only that he was entertained in the summer but also that his entertainment was safe and uplifting.

“My mother wanted to make sure I always had something wholesome and safe to do during the summer,” Daniels wrote in an email to the Deseret News. “We would go to summer movies at our local one-screen theater.”

Now Daniels is a co-founder of Water Gardens Theatres in Salt Lake and Utah counties, and his theaters offer one of several family friendly movie programs available this summer throughout Utah. The Water Gardens Theatres Summer Kids' Movies series includes two children’s shows on Tuesdays, Wednesdays and Thursdays for $1 per person.

"Our business model attracts budget-minded people who appreciate a good value for both a movie and concessions," Daniels wrote. "Many of them are families with children and grandparents with grandchildren."

In addition to offering the family movie program, Water Gardens Theatres does not show R-rated films at its theaters.

"When you look at the most successful movies being made by Hollywood, the vast majority are rated PG and PG-13," Daniels wrote. "We show the movies that the most number of people are likely to see."

The ultimate goal of the theater is to bring the community together by providing an uplifting environment for everyone, he said.

“By offering an affordable and wholesome environment for our patrons’ children, we are giving back to those who support us,” Daniels said. “This builds loyalty between businesses and customers in a community.”

Water Gardens Theatres is offering its Summer Kids' Movies series through the end of the summer.

SCERA Center for the Arts, located in Orem, hosts the Cinema Series, which shows two family friendly movies geared toward teens and children each week. Moviegoers can see a single film for $2 or buy a series ticket for $12.

“SCERA’s always been very family friendly and very affordable,” operations manager April Berlin said of the Cinema Series, which has been in place since the early 1980s. “It’s something that most people can afford, and they know they’re going see a good, clean movie. … It’s a way for families to spend time together.”

Series ticket holders buy a ticket for the same day and time every week. If they are unable to attend at their scheduled time, they can choose a different option that works better for them that week. As SCERA is a nonprofit organization, the proceeds go back to the community.

“The money you’re spending is going to go back to the arts, and it’s going back to the community,” Berlin said. “It’s nice to support a community organization while you’re being entertained.”

Berlin said many people have attended SCERA’s family friendly film series for years, some coming for as long as 30 or 40 years. Many parents who attended as a child now bring their children to the theater, she added.

"That’s just cool to hear, that that tradition has continued,” Berlin said.

Cinemark and Megaplex theaters are also offering deals for children’s movie showings this summer. Megaplex is offering 10 movies for $10, and Cinemark offers 10 movies for $5 or $1 per show. These deals are offered until the end of the summer.

For more information, including showtimes and tickets, visit scera.org/event-category/scera-cinema-series for SCERA, watergardenstheatres.com/index.html for Water Gardens Theatres, cinemark.com/summer-movie-clubhouse for Cinemark Theatres and megaplextheatres.com/KidsMovies for Megaplex Theatres.

Email: cstimpson@deseretnews.com

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