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Subway is suing a broadcaster for $210 million over a 'defamatory' report about its chicken

March 17,2017 10:26

Fast-food chain Subway is pecking back at Canadian Broadcasting Corporation (CBC) for a report that alleged its chicken is largely made up of soybean filler. "We have issued a Notice of Action in Canada against the Canadian Broadcasting Corporation ...and more »



Subway's Chicken Bacon Melt.
Subway

Fast-food chain Subway is pecking back at Canadian
Broadcasting Corporation (CBC) for a report that alleged its
chicken is largely made up of soybean
filler. 

"We have issued a Notice of Action in Canada against the
Canadian Broadcasting Corporation that asks for $210 million in
damages over allegations made by its program, ‘Marketplace,’ that
are defamatory and absolutely false," a Subway spokesman
told TheWrap in a statement.

"Despite our efforts to share the facts with the CBC
about the high quality of our chicken and to express our strong
objections to their inaccurate claims, they have not issued a
retraction, as we requested." 

The segment that aired last month reported on a
DNA test of Subway's chicken product conducted by Trent
University in Ontario, where it
concluded
 that the Subway
oven-roasted chicken it tested contained 53.6% chicken,
and chicken strips that were tested consisted of 42.8%
poultry.

In comparison, the tests found that chicken men in a Wendy’s
sandwich was made up of 88.5% poultry. A chicken wrap from
Tim Horton’s was found to have 86.5% poultry according to
the university's study. The report also said that
store-bought chicken was typically 100%
chicken.

However, the sandwich chain pointed to a
separate study that appeared to contradict CBC's findings.
According to Subway, two independent labs tested
its chicken and found that the "flawed
tests" were "false and misleading." 

"Test results from laboratories in Canada and the US clearly show
that the Canadian chicken products tested had only trace amounts
of soy, contradicting the accusations made during the broadcast
of ‘CBC Marketplace,'" Subway said in its statement.

Subway also issued the following statement to Business Insider, shortly after
the segment aired.

Our chicken is 100% white meat with seasonings, marinated
and delivered to our stores as a finished, cooked
product. We have advised them of our strong objections. We
do not know how they produced such unreliable and factually
incorrect data, but we are insisting on a full retraction.
Producing high quality food for our customers is our highest
priority. This report is wrong and it must be corrected.

CBC confirmed that it had knowledge of the lawsuit,
however, declined to change its position. 

"We believe our journalism to be sound and there is no
evidence that we’ve seen that would lead us to change our
position," CBC said,
according to the New York Post.

SEE ALSO: Subway's oven-roasted chicken may not be what you think it is

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