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Sony is making sure you don't accidentally buy PlayStation VR games

July 13,2016 00:11

PlayStation VR, formerly known as Project Morpheus, is set for release by Sony in October with pre-orders already underway. The release of a virtual reality headset also means Sony and its partners are releasing games that support and even require ...

PlayStation VR, formerly known as Project Morpheus, is set for release by Sony in October with pre-orders already underway. The release of a virtual reality headset also means Sony and its partners are releasing games that support and even require PlayStation VR in order to be played.
So how is Sony going to make sure consumers who only own a PS4 don’t end up buying games they can’t play because they don’t have the headset yet? New PS4 game box labeling, that’s how.
Games for PlayStation VR are still PS4 games and will therefore ship in the same box and packaging. However, in order to make it very clear which games are VR compatible or simply VR-only, Sony is adding an extra information band to the front of the box art.
There will be two variations covering PlayStation VR Required and PlayStation VR Compatible, which look like this:

For most gamers, PlayStation VR games will be known by name, but for consumers in general, and in particular parents purchasing games for their kids this coming Holiday season, the labeling is very important. I’d also expect store staff to be trained to ask the right questions when they see a VR-only title being bought, and depending on availability, that’s also a chance for them to sell a few PlayStation VR headsets.
It seems likely retailers will have a dedicated section for PlayStation VR at launch with Sony paying for the privilege. Eventually it will just become part of the PS4 display area, which is why clear labeling is so important.
H/T Videogamer.com

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