Pokémon Go developer Niantic Labs will partner with businesses to introduce sponsored locations in-game, according to the New York Times. The retail establishments Niantic is working with have not yet been announced, but the move represents a major ...
PokÃ©mon Go developer Niantic Labs will partner with businesses to introduce sponsored locations in-game, according toÂ the New York Times. The retail establishments Niantic is working with have not yet been announced, but the move represents a major way of monetizing the free-to-play app.
There's no timetable yet for when to expect sponsored locations to start populating the game's map. Niantic told the Times to expect an announcement "soon."
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Itâ€™s a move that worked well for Ingress, Nianticâ€™s earlier AR game and PokÃ©mon Go predecessor. In Ingress, well-known places likeÂ Jamba Juice, Zipcar and others became noted locations within the game. Companies paid Niantic to become sponsors of the game in exchange for more foot traffic.
Thatâ€™s because sponsored locations would likely take the form of PokÃ©Stops, which players are encouraged to visit to collect items and gain experience. Businesses or other places designated as PokÃ©Stops can also attract PokÃ©mon â€” and trainers â€” by attaching a special item, a Lure Module, to bring in a large amount of the monsters for a limited time.
Several restaurants, bars and other retail places that happen to double as PokÃ©Stops are already using this tactic to increase foot traffic.Â Our sister site Eater rounded up several restaurants nationwide that have already become infested with PokÃ©mon, andÂ Business Insider reports that many of these are taking advantage of their PokÃ©Stop status by investing in Lure Modules to surround their storefronts with, compelling trainers to stop by for a visit.
To find the closest PokÃ©Stop near you, weâ€™ve got tips onÂ how to locate them. For more on how PokÃ©mon Go works, check out ourÂ in-depth guide.
POKÃ‰MON GO LAUNCH TRAILER
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