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NewcresetImage plans to build a 600-room lifestyle hotel campus at Frisco Station.

July 09,2016 09:15

The 242-acre, mixed-use development will be at the northwest quadrant of the Dallas North Tollway and Warren Parkway. The campus will include a dual-brand AC Hotel and Residence Inn, both by Marriott, featuring about 300 rooms plus a Canopy by Hilton ...



NewcrestImage is launching an innovative four-brand, 600-room “lifestyle hotel campus” at Frisco Station.The 242-acre, mixed-use development will be at the northwest quadrant of the Dallas North Tollway and Warren Parkway.The campus will include a dual-brand AC Hotel and Residence Inn, both by Marriott, featuring about 300 rooms plus a Canopy by Hilton and a Hyatt Place, each featuring about 150 rooms. AC and Canopy are chic lifestyle brands, while Residence is an upscale, extended-stay brand, and Hyatt Place is a select-service brand. The hotel campus is being architecturally designed to serve as the anchor to The Hub at Frisco Station, the centerpiece of the development. At buildout, The Hub will offer more than 200,000 square feet of unique food and beverage concepts, innovative entertainment options and diverse retail selections surrounded by the project’s expansive parks and trails system.The Hub is uniquely designed to enhance community connectivity while bringing an amenity center that will support the project’s office and residential platforms.“Today’s travelers want new hotel solutions, so our properties are constantly evolving, improving and pushing the boundaries in design, amenities and services,” said Mehul Patel, chairman and CEO of NewcrestImage. “Our four hotels at Frisco Station will dramatically raise the bar for how we make guests comfortable and how our guests make memories.” Construction on the hotels will take place in two phases, with three hotels -- the AC, Residence and Canopy -- scheduled to break ground in January, and the first openings anticipated in June 2018.  Construction of the Hyatt Place is expected to begin sometime next year.The campus is one of the largest projects to date by Dallas-based NewcrestImage, which began operations in 2013.  “The hospitality campus is an essential component for making Frisco Station a premier North Texas destination,” said Mike Berry, president of Hillwood Properties, master development partner for Frisco Station. “With its strategic location as the anchor to The Hub at Frisco Station, the hotel campus will drive foot traffic and fuel energy throughout the development by both overnight guests and meeting attendees. And in addition to serving the residents of Frisco Station, these hotels will also provide needed rooms for the rapidly expanding Frisco office corridor and business community.”The hospitality campus is the latest project to be announced for the Frisco Station project. Last month, VanTrust Real Estate announced plans to develop a 228,000-square-foot, Class A speculative multitenant office building.Upon completion, Frisco Station will include more than 5 million square feet of office and corporate campuses and 2,400 urban living units, according to officials.Located along one of the most dynamic development corridors in North Texas and adjacent to the new Dallas Cowboys headquarters, Frisco Station offers a new approach to urban design. The development will include extensive amenities and an environment that fosters high-tech, imaginative and collaborative experiences.It will feature the latest health and wellness concepts, entertainment venues, specialty restaurants, medical centers, open spaces with programmed events, and trail systems that provide connectivity between office, medical and urban-living districts. The project is being developed by the Frisco Station Partnership, which is composed of Rudman Partnership, Hillwood Properties and VanTrust Real Estate.NewcrestImage has a history of introducing distinctive hotel projects, including the first dual-branded hotel in the Metroplex and the first AC Hotel in the U.S., located in the French Quarter of New Orleans. Its properties have repeatedly won industry awards and accolades for excellence in architecture and design, notably the Courtyard by Marriott in Amarillo and the Holiday Inn Express in the historic Bricktown district of Oklahoma City.

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