Meredith Corporation has joined forces with Joanna Gaines and Chip Gaines—owners of the Magnolia brand—to launch a new lifestyle magazine. The working title for the new entry is Joanna and Chip Gaines Magnolia Lifestyle. Let's hope something better ...
Meredith Corporation has joined forces withÂ Joanna Gaines and Chip Gainesâ€”owners of the Magnolia brandâ€”to launch a new lifestyle magazine.
The working title for the new entry isÂ Joanna and Chip Gaines Magnolia Lifestyle. Letâ€™s hope something better comes along before it launches inÂ October.
The Magnolia magazine will debut with 400,000 copies available at newsstands for $7.99 a pop. Content will cover entertaining, gardening, family, outdoor living and more. The first issue will be themed â€œHospitality.â€
As for the perils of launching a magazine in todayâ€™s shaky media climate,Â Meredith National Media Group president Tom Harty isnâ€™t worried. He said the success of the Magnolia brand will carry over.
â€œThey [Joanna and Chip Gaines] have a broad appeal to women across generations, including Millennials and Baby Boomers alike,â€ said Harty. â€œWe believe advertisers will jump at the opportunity to reach such a strong and passionate consumer.â€
You hear that, advertisers?
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