Last year, Google launched Instant Apps, a way for developers to give users a native app experience that didn't involve having to install anything. Users would simply click on a link on the search results page and the instant app would load. Today, the ...
Last year, Google launched Instant Apps, a way for developers to give users a native app experience that didn’t involve having to install anything. Users would simply click on a link on the search results page and the instant app would load. Today, the company is extending this program to games. Thanks to this, you can now see what playing a level or two of Clash Royale, Final Fantasy XV: A New Empire or Panda Pop is like without having to go through the usual install procedure. Instead, you simply head for the Google Play store, find a game that supports this feature, and hit the “Try now” button.
Google Play product managers Jonathan Karmel and Benjamin Frenkel told me that the team learned a lot from the experience with building Instant Apps. For games, though, the team decided to increase the maximum file size from 2 MB to 10 MB, which isn’t really a surprise, given that a game needs a few more graphical assets than your regular to-do list app. In my experience testing this feature, this still allows the games to load quickly enough, though it doesn’t feel quite as instant as most of the regular instant apps do.
The main idea behind this project, Karmel and Frenkel said, is to drive discovery. To do this, the team is adding a new ‘arcade’ tab in the newly redesigned Google Play Games app to highlight the current crop of Instant games and launching an Instant Gameplay collection in the Google Play Store. The main advantage of these Instant games, though, is that users can try the game without having to install anything. As the team noted, every extra step in the install process offers potential players yet another chance to drop off and move on. Indeed, many users actually install a game and then never open it.
Some casual games already take up less than 10 MB and those developers will be able to opt to make their complete game available as a Play Instant app, too.
For now, this project is still a closed beta, though Google plans to open it up to more developers later this year. Some games that currently support Play Instant include Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and Panda Pop, as well as a few other titles from Playtika, Jam City, MZ, and Hothead.
As Karmel and Frenkel told me, their teams are still working on providing developers with better tooling for building these apps and Google is also working with the likes of Unity and the Cocos2D-x teams to make building instant apps easier. For the most part, though, building an Instant Play game means bringing the file size to under 10 MB and adding a few lines to the app’s manifest. That’s probably easier said than done, though, given that you still want players to have an interesting experience.
Unsurprisingly, some developers currently make better use of that limited file size than others. When you try Final Fantasy XV: A New Empire, all you can do is regularly tap on some kind of blue monster and get some gold until the game informs you how much gold you received. That’s it. Over time, though, I’m sure developers will figure out how to best use this feature.
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