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Fujifilm launches new cinema lens series designed for performance, affordability

February 22,2017 19:17

The trend towards using traditional cameras over camcorders for videos has manufacturers taking note — and Fujifilm is the latest to introduce a line of lenses designed specifically for high resolution video. Today, Fujifilm unveiled the MK cinema ...



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Designed for both Fujifilm and Sony mounts, the new lens line from Fujifilm is a response to the trend toward using still lenses for video because of their affordability -- though no official price has been released yet.

The trend towards using traditional cameras over camcorders for videos has manufacturers taking note — and Fujifilm is the latest to introduce a line of lenses designed specifically for high resolution video. Today, Fujifilm unveiled the MK cinema lens series in both Fujifilm X mount and Sony E mount full frame variations.
The series starts with two lenses, the MK 18-55mm T2.9, available in March, and the 50-135mm T2.9, expected to launch this summer. Along with introducing the new series, Fujifilm also shared today a lens roadmap that has the company releasing new still lenses as well as an XF 80mm f2.8 stabilized macro later this year. In 2018, the company expects to release an ultra-wide-angle zoom and a telephoto prime after numerous requests from professional photographers, Fujifilm says.

Fujifilm

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While Fujifilm hasn’t released pricing information on the new cinema line, the company says the move was a response to videographers using lenses designed for stills because of their affordability and portability. The company says the new line will offer “outstanding cost performance that has never been seen in conventional cinema lenses until now.”
Compared to the company’s still lenses, the cinema line is expected to cut the focus shift and optical axis shift that still lenses often exhibit while zooming, enabling smoother zooms while recording. By separating the front lens element and the zooming elements into their own systems, Fujifilm says videographers won’t have to refocus after zooming. An interior focus system helps prevent what’s commonly called lens “breathing” or the angle of view adjusting slightly as the lens focuses.
The lens series is also expected to use three separate rings for focus, zoom and aperture adjustment — and both lenses will have those rings in the same location for easier swaps with accessories such as follow focus systems. Both will also use the same size filters, 82mm. With that similar exterior, the two lenses will weigh about two pounds (980g).
Both lenses will also have a bright t2.9 maximum aperture. Fujifilm says the new glass will offer edge-to-edge performance with minimal distortion. Integrated color temperature makes matching the colors from multiple lenses simpler in post. Both have a macro switch with the shorter lens focusing as close as 14.9 inches away and the larger lens 33 inches away.
While the MK cinema lenses are new, they’ll share a number of features in common with the Fujinon Cine line, including the same gear pitch for follow-focus accessories and that same integrated color temperature.

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