Below, see how four brands use Instagram to market their lifestyle brands and how you or your client can imitate them. (Full disclosure: OXX is a client of Grand Apps.) Curate The Instagram Feed. A curated Instagram feed is one that follows a specific ...
Operating Partner at Grand Apps, overseeing the companies success in sales and client relations adding new ideas and strategies to grow.
Are you utilizing Instagram to the fullest potential? Even if you think you're doing everything right currently, chances are your brand could use a little revamping.
Social media trends are constantly changing, so you have to adapt to how people are using it and what they are looking for. For example, one of the currently most popular Instagram influencer archetypes is "the adventurer," a description that includes travelers, adventure photographers and extreme sports enthusiasts. Influencers of this type focus on aesthetics and use their accounts as inspirational platforms. Fans of these accounts are motivated by photos that tell a story and speak to a sense of adventure. Other poster archetypes tap into followers' desires to learn new things or be motivated.
Below, see how four brands use Instagram to market their lifestyle brands and how you or your client can imitate them. (Full disclosure: OXX is a client of Grand Apps.)
Curate The Instagram Feed
A curated Instagram feed is one that follows a specific plan for how it looks in grid form. Having a curated Instagram feed is beneficial to a brand because it appears more polished and professional.
You can make subtle changes that will help your client's Instagram profile stand out from the rest, from adopting a new color scheme to organizing their rows ahead. The variety of ways to curate your feed is endless. The grid on Death Wish Coffee's Instagram follows a pattern where just about every other post is a text post about coffee, with white copy on a black background.
To choose an aesthetic for your client's Instagram, the first places you should start looking are the brand voice and what works with the existing social media audience.
Use Customer Product Images
Using customer photos creates an incentive for users to essentially advertise your brand for you. Often when Instagram users post something to their personal accounts featuring a brand, they’ll tag the brand so it gets a notification. If you want to use someone else’s photo, comment on the original photo and ask permission to use it. Be sure to give photo credit to them! The best kinds of customer product images to use are the ones that closely match your current aesthetic or editing style. For example, you wouldn't want to use a dark image if the brand's Instagram theme contains mostly white or bright colors.
A brand that does this well is Free People. Free People employees are encouraged to post their outfits on social media, which helps market to their personal networks and gives them an opportunity to be featured on the official Free People Instagram page.
To motivate follows to begin generating quality content, try running a contest on Instagram — and make the contest worth their while. People are more likely to post on their personal social media accounts if they feel they have a relationship with the brand or if the prize is worth it. Other methods include running mini-Instagram Story campaigns and using your email newsletter to encourage them to share a photo on their personal account in which they're using/wearing your product, tagged with a custom hashtag.
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