In a statement released on Sunday Nine's chief digital and marketing officer Alex Parsons said: “Helen will bring a wealth of content and commercial experience coupled with real leadership energy to our nine.com.au lifestyle business. “I am really ...
The former editor of the Australian Womenâ€™s Weekly Helen McCabe has Â joined Nine Entertainment Co as head of the Lifestyle vertical for its recently relaunched web presence nine.com.au.
McCabe: new head of Lifestyle for Nine.com.au
The announcement comes exactly six months after McCabe announced she had quit the Bauer-owned womenâ€™s magazine â€“ which has the biggest circulation of any monthly in Australia â€“ â€œto pursue other interestsâ€.
The announcement is also a statement of serious intent from Nine which is focussed on improving its online offering, which it rebranded from NineMSN on July 1.
In a statement released on Sunday Nineâ€™s chief digital and marketing officer Alex Parsons said: â€œHelen will bring a wealth of content and commercial experience coupled with real leadership energy to ourÂ nine.com.auÂ lifestyle business.
â€œI am really excited to be working with Helen to continue to drive and develop our already significant sites including 9Honey, 9Coach and the recently launched 9Kitchen.
â€œOur future offering will be vastly different to anything in the Australian market today and I look forward to making that a reality with Helen.â€
McCabe was noted for bringing a harder and newsier edge to the Weekly in her seven years at the helm, landing a series of political exclusives including the now infamous cover withÂ then Prime Minister Julia Gillard knitting a woollen kangaroo.
Speculation over her future had linked her for a potential tilt for a seat in parliament at the election, and recent news coverage suggested she was set to launch a privately-funded website of her own.
McCabeÂ said in a statement: â€œAfter 20 odd years in newspapers and magazines this is the dream role. Nine, under Hugh Marks and Alex Parsons, has an ambitious vision for its lifestyle sites. It means I get to continue my passion for creating exciting, relevant content and products for Australian women.â€
Nine CEO Hugh Marks said the appointment was â€œanother strong statement on our focus on delivering great Australian content to our audiences across all platformsâ€.
He added: â€œHelen has a strong creative vision, a valuable understanding of the content that drives audience engagement, and very longstanding commercial relationships.â€
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