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College football is big-bucks business

December 02,2018 12:23

During Black Friday this year, online sales pulled in a record-setting $6.22 billion, as more and more shoppers chose to skip venturing to stores, Fox Business Network reported. That's more than a 23 percent increase compared to last year's 5.03 ...

Posted: Dec. 2, 2018 12:01 am
If you think those elite college football programs are not cash cows, think again.
In its most recent study conducted during the 2017 season, the Wall Street Journal determined each program's value using available revenues and expenses, making cash-flow adjustments, risk assessments and growth projections for each school.
Here were the publication's findings:
1. Ohio State, $1.5 billion: This is now college football's most lucrative brand. The Buckeyes have displaced Texas for the top spot.
2. Texas, $1.2 billion: The Longhorns were No. 1 for eight consecutive years.
3. Oklahoma, $1 billion: The third member of the Billion Dollar Club.
4. Alabama, $930 million: Surprisingly, the Crimson Tide does not quite have the same nationwide fan base as the top three, particularly Ohio State and Texas.
5. LSU, $910 million: LSU gives the Southeastern Conference two schools in the top five.
And for those wondering, neither Illinois nor Missouri were close to cracking the top 20. Iowa is No. 16 with $483 million.
In the black
During Black Friday this year, online sales pulled in a record-setting $6.22 billion, as more and more shoppers chose to skip venturing to stores, Fox Business Network reported.
That's more than a 23 percent increase compared to last year's 5.03 billion, according to a new report from Adobe Analytics, which tracks 80 of the top 100 internet retailers in the U.S., including Walmart and Amazon.
Of those sales, a whopping $2.1 billion -- or about one-third of all sales -- were made on smartphones. Last year, about $1.4 billion of the sales were made on smartphones.
Another popular option this year, according to Adobe, was click-and-collect orders (buy online, pick up in stores), with orders up 73 percent.
They said it
º NBC News: "According to a new Bankrate report, 13 percent of U.S adults are boycotting holiday spending. �It's interesting to see that so many people aren't participating in gift-buying,' noted Adrian Garcia, data analyst at Bankrate. �I see it as a realization that people need fewer things, especially as they get older, and that it's more important to spend time together or donate to a charity.' "
º CNBC: "With online holiday sales forecast to hit nearly $125 billion in 2018, smartphones are expected to drive nearly half of shopper traffic on the web, more than desktop computers, according to Adobe Analytics. Companies including Macy's, Kohl's, Walmart and Target have been pouring money into improving their mobile apps."
º Bloomberg: "Denise Coates, the British founder and chief executive officer of online bookmaker Bet365 Group Ltd., is more than 10 times richer than Queen Elizabeth II. ... Coates, 51, has a net worth of $4.5 billion thanks to her majority stake in closely held Bet365, according to the Bloomberg Billionaires Index, and has joined the ranks of the world's 500 richest people for the first time. She's the only woman among the 17 U.K.-based billionaires."
The top five
The five-highest paid NFL players this season are:
1. Aaron Rodgers, Green Bay quarterback, $33.5 million.
2. Matt Ryan, Atlanta quarterback, $30 million.
3. Kirk Cousins, Minnesota quarterback, $28 million.
4. Jimmy Garappolo, San Francisco quarterback, $27.5 million.
5. Matt Stafford, Detroit quarterback, $27 million.
Words of wisdom
Bronze medal: "Success usually comes to those who are too busy to be looking for it." -- Henry David Thoreau.
Silver medal: "Success is walking from failure to failure with no loss of enthusiasm." -- Winston Churchill.
Gold medal: "If you really look closely, most overnight successes took a long time." -- Steve Jobs.

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