Cinépolis USA introduced a new theater concept, Cinépolis Junior, specifically for children. Kids play in a jungle gym inside the theater.
A major theater chain is coming very close to perfecting the worst possible way to watch a movie.
CinÃ©polis Â revealed plans to put a childrenâ€™s playground in movie theaters. The first-of-its kindÂ design in the U.S. (photo above) plops a 55-foot long and 25-foot high â€œplay structureâ€ inside the auditorium itself.
The first two â€œCinÃ©polis Juniorâ€ theaters will open this month in Southern California.
The move comes at a time when most cinema chains â€” led by pioneer Alamo Drafthouse Cinema â€” are becomingÂ increasingly strict about limiting disruptions in theaters by banning talking, phone calls, and texting. But the CinÃ©polisÂ Junior concept goes 180-degrees in the other direction, creating a moviegoing experience that shrugs off the notion anybody should have to pay focused attention to a story for two hours straight.
The company further describes the new concept as a â€œspace where parents feel at ease and kids feel right in their element as they watch their new favorite film.â€ The theaters will also feature â€œelevated snack favorites such as enhanced popcorn flavors like Cheetos, Chili, Caramel, and Zebra, along with other kid-friendly menu items,â€ as well as â€œseating alternatives such as colorful bean bag-like seating and lounge chairs, and vibrant dÃ©cor.â€
Explained the CEO of CinÃ©polis USA, Adrian Mijares Elizondo: Â â€œTo help new guests fall in love with movies is our goal, and to do it in a way that caters to every need is our mission.â€
Itâ€™s a reasoning that raises a few questions, such as: Is a playground in a theater really a need? And can you truly fall in love with a movie while youâ€™reÂ stuck in a giant tube slide?
Ticket prices,Â CinÃ©polis adds, will include an additional surcharge for the pleasure of having aÂ jungle gym just a Skittles throw away from your seat.
The company first introduced the concept in Mexico two years with the playground area open before a movie started and during an intermission. But according to the L.A. Times, the chain is considering for the U.S. version â€œleaving the house lights on during the movie so that restless children can easily get up to play.â€
Of course, some parents will doubtless embrace this concept. But theÂ idea of watching a movie beside an indoor playground of shouting children wired on â€œelevated snack favoritesâ€ struck many social media users as totally hellish:
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