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Brooklyn Sports & Entertainment Bringing Artists and Athletes to the Big Screen with National CineMedia

July 18,2016 21:15

In a unique in-theater alliance with National CineMedia (NCM), Brooklyn Sports & Entertainment (BSE) is premiering a campaign to promote artists who play Barclays Center through video content on 441 movie screens across 36 movie theaters throughout ...and more »


BROOKLYN, N.Y.--(BUSINESS WIRE)--Brooklyn Sports & Entertainment is bringing artists and athletes to the
big screen.

In a unique in-theater alliance with National CineMedia (NCM), Brooklyn
Sports & Entertainment (BSE) is premiering a campaign to promote artists
who play Barclays Center through video content on 441 movie screens
across 36 movie theaters throughout the New York metropolitan area,
including the top grossing theater in the U.S., located on W. 42nd
street in Manhattan.

BSE’s trailers featuring upcoming concerts and other events at Barclays
Center, such as the Brooklyn Nets, the New York Islanders, boxing and
college basketball, will run before every movie showing across all
ratings as part of NCM’s FirstLook pre-show. In addition to the
big screen, BSE’s ads will run on NCM’s Lobby Entertainment Network in
each participating theater. The videos will also appear digitally across
mobile, web and social media through NCM’s Cinema Accelerator, which
identifies moviegoers’ mobile devices as they enter a theater and
re-engages the audience with BSE’s brand messages wherever they are
consuming entertainment content.

The unique deal will expand the BSE footprint, while generating exposure
for artists and athletes to nearly 20 million moviegoers throughout the
New York metropolitan area.

“We are excited to bring the biggest artists and athletes to the silver
screen,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment.
“This cinematic presence serves as a marketing differentiator for us by
creating incredible value for the artist community, connecting them to
fans in a non-traditional way. In addition, it not only positions BSE in
front of a huge audience that is predisposed to entertainment, but it
sets us apart in the industry by further diversifying the ways in which
we reach fans.”

The marketing partnership marks the first-of-its-kind for NCM in the New
York area, making Barclays Center, the Nets and Islanders as the first
entertainment venue and professional sports teams to have a starring
role in NCM’s FirstLook pre-show in New York City, Long Island,
and Westchester.

“This is the ideal partnership between entertainment venues,” said NCM
President Cliff Marks. “Movie audiences and sports and concert audiences
are often one and the same — they love a great entertainment experience.
So it makes perfect sense for BSE to reach out to our millennial
moviegoers on the big screen, in theater lobbies, and on their digital
devices to let them know about the next hot ticket in Brooklyn.”

ABOUT BROOKLYN SPORTS & ENTERTAINMENT

Brooklyn Sports & Entertainment (BSE) is the business enterprise that
manages and controls Barclays Center, the Brooklyn Nets, and the New
York Islanders business operations. It is currently overseeing the
redevelopment of Nassau Veterans Memorial Coliseum, and will manage the
Coliseum’s future operations upon its opening in spring 2016. BSE
identifies and creates alliances, strategic partners and other business
opportunities to ensure the success of its assets. BSE was responsible
for the naming rights partnerships for Barclays Center, IZOD Center,
Rutgers’ High Point Solutions Stadium, and Ford Amphitheater at Coney
Island Boardwalk, as well as the soon-to-be-named Nassau Veterans
Memorial Coliseum. For additional information, visit Brooklynse.com.

About National CineMedia (NCM)

National CineMedia (NCM) is America's Movie Network. As the #1 weekend
network in the U.S., NCM is the connector between brands and movie
audiences. More than 700 million moviegoers annually attend theatres
that are currently under contract to present NCM's FirstLook
pre-show in over 40 leading national and regional theatre circuits
including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings,
Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE:RGC). NCM's cinema
advertising network offers broad reach and unparalleled audience
engagement with approximately 20,400 screens in approximately 1,600
theaters in 187 Designated Market Areas® (49 of the top 50). NCM Digital
goes beyond the big screen, extending in-theatre campaigns into online
and mobile marketing programs to reach entertainment audiences. National
CineMedia, Inc. (NASDAQ:NCMI) owns a 43.6% interest in, and is the
managing member of, National CineMedia, LLC. For more information, visit www.ncm.com.

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