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Agenda Festival Mixes Lifestyle Components In Long Beach

July 14,2017 12:27

The one-day event will feature 500+ curated pop-up shops featuring skate, surf, street wear and lifestyle brands surrounded by live musical performances, art installations, athlete/influencer meet and greets, discussion panels, local food trucks and more.and more »


A day full of pop-up shops, skateboard contests, food trucks and music is on the agenda this month for the first-ever Agenda Festival in Long Beach.
Called a lifestyle experience by organizers, the festival runs 11 a.m. to 8 p.m. Saturday, July 15, at the Long Beach Convention Center.
The one-day event will feature 500+ curated pop-up shops featuring skate, surf, street wear and lifestyle brands surrounded by live musical performances, art installations, athlete/influencer meet and greets, discussion panels, local food trucks and more.
Performers include Tyler, the Creator, Ludacris, Cam’ron, Lil Dicky,1 AM Vibes hosted by Yes Julz, J.Rocc & Melo-D of The Beat Junkies, Taco, DJ House Shoes and more.
Brands in the pop-up shops include Adidas, Converse, Inc., Diamond Supply Co., Herschel Supply Company, Huf Worldwide, Hydroflask, Obey Clothing, Patagonia, Toms, Yeti and more.
In addition to the music, fans will have an opportunity to connect with athletes, artists, designers, and influencers at a discussion panel and at meet and greets.
Two skate contests will be hosted by skating media groups The Berrics and Transworld.
According to Aaron Levant, found of Agenda and senior vice president of Reed Exhibitions, Agenda was created as a natural progression of the evolving industry.
“As the line between brands, retailers, media companies and consumers continues to blur, we’ve simply built an event to cater to our niche’s needs and continue to serve up what the audience wants,” Levant said. “The rapidly changing retail landscape reshaped by social media and the Internet — making brands more accessible — has reframed the way we do business. We’ve strategically set out to curate a platform that connects the consumers with our brands.
“Agenda sits at the helm of fashion, culture, lifestyle, art and trend. Our goal is to tear the walls down around the industry and share the energy of our platform with the public.”
Brands still will have the business-to-business interaction between buyers and press, in addition to having direct interaction with consumers, Levant added.
Exhibiting at Agenda is a selective process. As an invite-only show, brands must submit a portfolio to be considered for exhibition.
Agenda began as a satellite show of only 30 brands in 2003. Currently, Agenda’s portfolio includes six shows in three cities, featuring more than 1,000 skate, surf and lifestyle brands.
General admission price is $45. Tickets can be purchased by visiting https://www.eventbrite.com/e/the-agenda-festival-2017-tickets-34585853218?aff=blog.
To learn more, visit http://www.agendafest.co/.

agenda festival,music festival,pop-up shops,lifestyle,long beach,gazette,convention center

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